Frequently asked questions (FAQ)
Find answers to common questions about our services, processes, and policies.
Welcome to our FAQ section! Here, you'll find answers to common questions about our services, technology, and customer
experience strategies. Whether you're looking for details on our consulting approach, HubSpot solutions, or support options,
we’ve got you covered. If you don’t see what you’re looking for, feel free to contact us—we’re happy to help!
FAQ Categories
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To make it easier to find the answers you need, we’ve organized our FAQs into categories. Browse through the topics below
to quickly locate information about our services, technology, support, and more.
General information
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Why is it important for my company to implement CX strategies?
Implementing CX strategies allows your company to better understand and address customer needs, increase satisfaction and loyalty, and ultimately drive business growth through differentiated experiences.
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How can I measure and evaluate customer satisfaction in my company?
You can use metrics such as NPS (Net Promoter Score), CSAT (Customer Satisfaction Score), and CES (Customer Effort Score), along with qualitative feedback and journey analysis to continuously assess customer perception.
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What technologies and tools are recommended to improve Customer Experience?
Tools like CRMs (e.g., HubSpot), journey mapping software, VoC platforms, automation tools, and analytics dashboards are key to delivering consistent, personalized, and measurable customer experiences.
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What are the common challenges when implementing CX strategies?
Common challenges include internal resistance to change, lack of cross-functional alignment, data silos, and limited understanding of the customer journey. Addressing these requires leadership support and a clear CX roadmap.
Services & Solutions
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What types of consulting services does ICX offer?
We provide strategic consulting focused on customer experience, digital transformation, and process optimization. This includes CX strategy design, organizational alignment, and implementation support.
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Do you work with both B2B and B2C companies?
Yes. Our methodology is adaptable to both B2B and B2C environments. We tailor each project based on customer expectations, sales cycles, and industry-specific needs.
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How long does a typical consulting engagement last?
Project duration varies depending on scope, but our engagements typically range from 6 weeks (for diagnostics and roadmap) to several months (for full implementations or transformation programs).
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Can ICX help with customer journey redesign?
Absolutely. One of our core offerings is journey mapping and redesign. We help you visualize the current state, identify pain points, and co-create improved future-state experiences.
HubSpot & Technology
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Why do you recommend HubSpot as a key platform?
HubSpot provides an integrated ecosystem for marketing, sales, service, and operations. It helps unify data, automate customer interactions, and deliver personalized experiences at scale.
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Can ICX support HubSpot onboarding and implementation?
Yes. We are certified HubSpot partners and offer full onboarding services—from setup and integrations to user training and workflow configuration.
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What integrations can you perform with HubSpot?
We handle integrations with ERPs, CRMs, ecommerce platforms, customer support tools, and custom-built systems via HubSpot APIs and middleware solutions.
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Do you offer training for internal teams using HubSpot?
Definitely. We provide hands-on training sessions, documentation, and support to ensure your teams are confident and autonomous in using the platform.
CX Toolkit & Resources
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What is included in the CX Toolkit?
Our toolkit includes customer journey mapping templates, persona builders, NPS/CSAT/VoC templates, and diagnostic tools designed to evaluate and enhance customer experience strategies.
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How do I know which CX tools are right for my company?
During our diagnostic sessions, we assess your current maturity level and goals. Based on that, we recommend a tailored set of tools that align with your objectives and resources.
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Can your resources be customized for internal training?
Yes. Many of our resources are designed to be adaptable. We can also work with your team to customize content for internal workshops, onboarding, or training programs.
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Are your downloadable resources free?
Our downloadable resources, including eBooks, checklists, templates, and CX Toolkits, are not free. However, they are offered at special, accessible prices—with discounts of up to 80%—making them a high-value investment for companies of all sizes looking to strengthen their customer experience strategies.
Support & Contact
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What channels can I use to contact the ICX support team?
You can reach us via email, live chat, phone, or by submitting a contact form on our website. Our support team is available Monday through Friday, from 8:00 a.m. to 5:00 p.m. (local time), and we respond within one business day.
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Is technical support available outside business hours?
At this time, we provide support exclusively during our business hours: Monday through Friday, from 8:00 a.m. to 5:00 p.m. For any inquiries submitted after hours, we’ll get back to you on the next business day.
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What happens if I need to scale my project after it's delivered?
We’re flexible. You can schedule a review session with our team during business hours to re-evaluate your needs, and we’ll provide a proposal for scaling or expanding the solution accordingly.
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How can I schedule a consultation with your team?
You can book a meeting directly from our website or reach out via our contact form. We’ll respond during business hours to coordinate a time that works best for you.
Privacy & Security
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How does ICX ensure the privacy of client data?
We implement strict data protection protocols aligned with international standards like GDPR. All data is encrypted, stored securely, and only accessible to authorized personnel.
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What security measures do you use to protect customer information?
Our platforms and tools are protected by multi-layered security systems, including firewalls, intrusion detection, and role-based access control. Regular audits and vulnerability assessments are also conducted.
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Do you sign NDAs or confidentiality agreements?
Yes, we are committed to confidentiality. We sign non-disclosure agreements (NDAs) with clients to ensure sensitive information is protected throughout the engagement.
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How is client data handled during integrations with third-party platforms like HubSpot?
Data is transferred through secure APIs and encrypted channels. We follow strict protocols to avoid any data leaks and ensure end-to-end encryption during all integrations.
ICX Growth Value Proposition
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What are our growth paths at ICX?
Customer Experience, Marketing & Sales, Digital Transformation, Pricing & Revenue, and Operational Efficiency. These are the core areas we focus on to drive business growth.
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What are our key growth drivers?
Efficiency, Optimization, Technology, Automation, and Measurement. These elements support the successful execution of every strategy.
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What are the outcomes we aim to deliver?
Revenue Growth, Customer Retention, Customer Loyalty, Profitability, and Operational & Service Excellence. These are the results we work to achieve with each client.