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What We Offer

ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.

Customer Experience

We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.

Marketing & Sales

We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.

Pricing & Revenue

We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.

Digital Transformation

We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.

 

 

Operational Efficiency  

We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.

Customer Experience

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Marketing & Sales

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Pricing & Revenue

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Digital Transformation

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Operational Efficiency 

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AI Co-Pilots

Give leaders and teams an assistant that analyzes data, prepares decisions and handles routine work inside their daily tools

AI Co-Pilots are assistants built on artificial intelligence that work alongside executives and teams, answering questions about company data, preparing analysis, drafting content and taking care of routine tasks. ICX Consulting designs them around the decisions each role makes, connects them to your CRM and business data, and sets the rules that keep their answers accurate and secure.

A generic chat tool does not know your customers, your pipeline or your policies. A co-pilot becomes useful only when it is tied to your data and your processes, and when people trust it enough to use it. That is where most of our work happens.

Leadership team working with an AI co-pilot on real time planning

What AI Co-Pilots Do

A co-pilot reads information from the systems where work happens, such as the CRM, service cases, finance reports and documents, and turns it into something a person can act on. It can summarize an account before a meeting, flag deals that have gone quiet, answer a manager question about performance in plain language, draft a reply or prepare a report, and it can trigger routine steps in a workflow.

Value depends on four things working together, the quality of the data, the design of the process the co-pilot supports, the permissions that control what each person can see, and the habits of the team that uses it. If one is missing, answers become unreliable or nobody uses the tool.

The work follows four steps. We assess needs and data readiness, integrate the co-pilot with your existing systems and processes, train the team and put governance in place, and then monitor and refine it as priorities change, with security and ethical review throughout.

A co-pilot earns its place when people consult it before they make a decision.

RESOURCES

Cover of the ebook on digitalization of business processes

Ebook Digitalization of Processes

Cover of the ebook on transforming data into decisions

Ebook transforming data into decisions


Benefits of AI Co-Pilots

A co-pilot is a good investment when it gives time and clarity back to the people who make decisions. These are the results our clients look for.

Faster decisions. Leaders get current answers and summaries without waiting for a report, which shortens the time between a question and an action.

Less manual analysis and reporting. Routine reports, meeting preparation and data consolidation are produced automatically, so teams spend time on judgment and customers.

More consistent execution. Recommendations, reminders and follow ups apply the same standards across the team, which reduces missed steps and missed opportunities.

Better use of existing data. Information that sat in the CRM, service cases and documents becomes accessible in plain language to people who could not query it before.

Controlled and responsible use. Permissions, review rules and monitoring keep answers secure and traceable, so the company can scale usage with confidence.

Tell us which decisions take too long today and we will explore a co-pilot for them.

Our AI Co-Pilots Approach

ICX starts from the decision and the person who makes it. We identify which questions each role asks every week and what they need to act, and we design the co-pilot for those moments instead of building a general assistant.

Our proprietary methodologies give the work its structure. The ICX Maturity Model assesses readiness for intelligent assistants. The ICX Process Transformation Framework maps the processes and the operating model the co-pilot will support, so it fits real work. The ICX Executive Blueprint connects processes, technology, business rules and KPIs, and the ICX Transformation Framework guides adoption, including training, communication and the change in daily habits. CX Intelligence can supply the managed analytics behind the co-pilot.

We build on the platforms your teams already use, such as HubSpot, Salesforce, Appian and Power BI, so that the co-pilot works inside the CRM and process tools instead of adding another screen.

Tell us who should get a co-pilot first and we will design it around their decisions.

AI Co-Pilots Use Cases

 

When a company needs AI Co-Pilots

Managers wait days for reports to make routine decisions. A co-pilot answers performance questions on demand from live CRM and business data.

Sales representatives spend more time on admin than on customers. The co-pilot prepares account summaries, drafts follow ups and updates records, so more time goes to selling.

Deals stall because follow up is inconsistent. It watches engagement signals, flags opportunities that went quiet and recommends the next step.

The service team answers the same questions all day. It suggests answers from approved knowledge, summarizes cases and routes complex ones to the right person.

Customers at risk are noticed too late. It combines usage, service and purchase signals to warn account teams while there is still time to act.

Leadership meetings start with a debate about whose numbers are right. A co-pilot connected to one governed data source gives everyone the same current figures.

 

What AI Co-Pilots give each leader

CEO. Quick answers about performance, risks and opportunities across the company, without waiting for the next reporting cycle.

CFO. Support for forecasting, variance explanations and report preparation, with every figure traceable to its source.

CSO and sales leadership. Pipeline insight, deal alerts and coaching prompts that help the team keep opportunities moving.

CCO and head of customer service. Faster case handling and a clear view of recurring causes, supported by suggested answers and summaries.

CIO. A governed way to deploy assistants that respects permissions, protects data and integrates with the existing platforms.

Want to see which role in your company would gain most from a co-pilot?

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ICX PLATFORMS

AI Co-Pilots work inside the CRM, process and analytics platforms your team already uses

ICX PLATFORMS

We offer all you need for your company success

 

Team using digital tools and platforms that support AI co-pilots

Operating Models


ICX helps organizations redesign their operating models to fully leverage AI Co-Pilots, ensuring that technology is seamlessly embedded into everyday workflows. This alignment between people, technology, and business objectives enables more efficient operations, clearer accountability, and a foundation for continuous improvement.

PTF (Process Transformation Framework)


Using the Process Transformation Framework, ICX systematically maps and assesses critical business processes to identify where AI Co-Pilots can deliver the most value. This methodology enables organizations to automate repetitive tasks, optimize complex workflows, and generate real-time insights.

Change Management


ICX manages the human and cultural aspects of implementing AI Co-Pilots, guiding organizations through every phase of change. This includes developing clear communication strategies, offering targeted training programs, and addressing potential resistance.

Business Process


ICX collaborates with organizations to automate and optimize core business processes using AI Co-Pilots. These intelligent systems streamline workflows, reduce manual interventions, and enhance process accuracy.

Customer Experience


ICX deploys AI Co-Pilots to transform the customer experience, enabling companies to deliver personalized, proactive, and consistent engagement at every touchpoint. AI Co-Pilots analyze customer data in real time to anticipate needs, resolve issues faster, and ensure that each interaction is relevant and valuable.

User Experience


ICX integrates AI Co-Pilots to improve the user experience for employees, partners, and customers alike. These solutions make digital platforms more intuitive, streamline navigation, and provide immediate, personalized support.

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Frequently Asked Questions

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Talk to an ICX consultant about the decisions a co-pilot could support

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