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WHO WE SERVE

 

WHO WE SERVE

 

WHO WE SERVE

 

WHO WE SERVE

 

By Role

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By Industry

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By Target Customer

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What We Offer

ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.

Customer Experience

We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.

Marketing & Sales

We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.

Pricing & Revenue

We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.

Digital Transformation

We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.

 

 

Operational Efficiency  

We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.

Customer Experience

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Marketing & Sales

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Pricing & Revenue

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Digital Transformation

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Operational Efficiency 

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About ICX Consulting

A customer experience and commercial strategy firm that designs how companies sell and serve, then builds it into their CRM.

ICX Consulting is a customer experience and commercial strategy consulting firm headquartered in Miami, Florida, with offices in New York, Texas and Florida. We serve Latin America from Mexico, with commercial offices in Guatemala, Costa Rica, Panama and Colombia. ICX has been a HubSpot Solutions Partner for more than 10 years. We help mid-market and enterprise companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation in one commercial system.

 
 We don’t just design strategies: we put them into practice and continuously optimize them.

What We Do

 We support organizations in evolving their commercial and operational models, helping them adapt to increasingly dynamic and competitive digital environments. We integrate key capabilities that not only define strategic direction but also ensure effective execution, generating tangible business impact. We work cross-functionally to connect teams, align objectives, and transform the way companies grow, operate, and engage with their customers. 

Growth Strategy

We design strategies focused on accelerating business growth by identifying new market opportunities, optimizing acquisition channels, and improving conversion rates. We align business objectives with concrete initiatives that drive sustainable revenue.

Customer Experience (CX)

We create relevant and consistent experiences across the entire customer journey. We analyze needs, behaviors, and friction points to design interactions that increase satisfaction, loyalty, and long-term customer value.

Process and Operations Optimization

We review and redesign key processes to improve operational efficiency. We eliminate friction, reduce costs, and align operations with strategic business goals, enabling more agile and effective execution. 

Technology Implementation and Enablement

We support the selection, implementation, and adoption of technology solutions that enable growth. We ensure that technology is not only implemented but also strategically leveraged to generate real value

Data Analytics and Decision-Making

We turn data into a competitive advantage. We design measurement, visualization, and analysis models that help organizations understand business performance, anticipate trends, and make informed decisions in real time.

How We Work

 

We design the commercial process first, then implement it in the CRM and measure it. Our work is built on ICX methodologies, including ICX Compass, the ICX Transformation Framework, the ICX Sales Performance Scorecard and PCR (Pricing, Costing and Revenue Management). What sets us apart:

Practical, results-oriented approach

We focus on generating tangible business impact. Every initiative is designed with clear objectives, defined metrics, and a focus on measurable results such as growth, efficiency, and profitability.


Strategy + execution integration

We connect strategic vision with real-world implementation. We don't just define the path—we support its execution to ensure ideas turn into concrete results.


Data-driven decision-making

We support every decision with reliable information and deep analysis. We transform data into actionable insights that enable continuous business performance optimization.


End-to-end customer journey vision

We analyze the full customer experience, from first contact to retention. This allows us to identify opportunities, eliminate friction, and build consistent experiences across all touchpoints.
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 Our work is designed to move beyond recommendations, helping organizations turn strategic decisions into measurable execution, continuous improvement, and sustainable business impact. 

 

 

RESOURCES
Ebook-Futuro-del-CX

 

The Future of CX eBook

Download
Creando-una-estrategia-de-alto-impacto-CX

 

Creating a High-Impact CX Strategy

Download

ICX PLATFORMS

We offer all you need for your company's success

ICX PLATFORMS

We offer all you need for your company's success

ICX Platforms

Ubersuggest logo

Improve organic visibility through SEO research, keyword insights, competitor analysis, and website performance opportunities. 

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Hotjar logo
 

Understand how users interact with digital experiences through heatmaps, recordings, surveys, and behavior analytics. 

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Figma logo

Design, prototype, and align digital experiences through collaborative UX and interface design workflows. 

Adobe logo

Create, manage, and optimize digital content and customer experiences across channels, data, and personalization initiatives. 

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Logo HubSpot

Connect CRM, marketing, sales, and service processes to manage customer relationships and support business growth. 

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Optimizely Logo

Test, personalize, and optimize digital experiences through experimentation, conversion insights, and continuous improvement. 

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CX INSIGHTS

 

Team Collaboration: Integrating CRM into Your Company

 

In today's business landscape, where adaptability and operational efficiency are crucial, effective team collaboration stands as the cornerstone of success.

see more

Discovering Tableau: a step-by-step implementation guide

In the fast-paced world of data analytics, having tools that simplify the understanding and presentation of information is essential.

Talk to ICX

Tell us where your commercial process stands and we will show you where to start.

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