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WHO WE SERVE

 

WHO WE SERVE

 

WHO WE SERVE

 

WHO WE SERVE

 

By Role

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By Industry

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By Target Customer

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What We Offer

ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.

Customer Experience

We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.

Marketing & Sales

We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.

Pricing & Revenue

We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.

Digital Transformation

We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.

 

 

Operational Efficiency  

We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.

Customer Experience

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Marketing & Sales

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Pricing & Revenue

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Digital Transformation

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Operational Efficiency 

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B2B Marketing Strategy Consulting

Marketing that sales can use. We define who to target and what to say, then automate it in your CRM.

 

ICX Consulting is a customer experience and commercial strategy consulting firm whose B2B marketing strategy consulting practice serves mid-market and enterprise companies in the United States and Latin America. We define your segments, positioning and value proposition, plan the go-to-market and build demand generation in HubSpot, from account-based marketing and content to automation and AI agents, so marketing delivers qualified pipeline and not just traffic. Sales, pricing and marketing are the three levers of commercial strategy, and we design them together with the customer experience.

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Consultants working with a client team on B2B marketing strategy

What Our Marketing Consulting Includes

Segmentation and Positioning

Which markets and accounts to pursue and why you win there. Market segmentation and positioning.

Value Proposition and Go-to-Market

What you say, to whom and through which channels. See value proposition and go-to-market strategy.

Account-Based Marketing

Coordinated plays for named accounts with sales. Account-based marketing.

Inbound and Content Marketing

Content that answers buyer questions and ranks in search and AI answers. See inbound marketing and content marketing.

Marketing Automation and AI

Lead scoring, nurturing and AI agents in HubSpot. See AI-driven marketing automation and AI agents for marketing.

Funnel Optimization

A shared funnel with sales, with clear handoffs and conversion targets. Marketing and sales funnel optimization.
Harness the power of strategic marketing services to transform market challenges into opportunities for growth, driving measurable results and sustaining competitive dominance.

Free Marketing Resources
Cover of the content planning template for marketing teams

Content Planning Template
Infographic cover on landing page optimization best practices

Landing Page Optimization Guide

Marketing That Ends in Revenue

Most B2B marketing teams are measured on leads, while sales is measured on revenue. We align both teams on one funnel, one definition of a qualified lead and one set of targets, so every campaign can be traced to pipeline and closed deals.

 
Leverage cutting-edge marketing techniques to refine your brand's resonance, amplify market presence, and secure a decisive advantage in your industry.

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How Our Marketing Engagements Work

  1. Diagnose. We review segments, messaging, channels and funnel data.
  2. Define. Positioning, value proposition and go-to-market by segment.
  3. Build. Campaigns, content and ABM plays with sales.
  4. Automate. Scoring, nurturing and AI agents in HubSpot.
  5. Measure. Pipeline and revenue by channel.
Start your journey to exceptional customer engagement today!
Click here to consult with one of our experts.

Get a Diagnosis

When Companies Call Us

  • Marketing generates leads that sales ignores. There is no shared definition of a qualified lead.
  • You are entering the U.S. market. You need positioning and a go-to-market plan for American buyers.
  • Your message sounds like every competitor. Buyers cannot tell why you are different.
  • You have HubSpot but use it as an email tool. Automation, scoring and reporting were never set up.
  • Organic traffic is falling as buyers ask AI tools. Your content does not show up in AI answers.
If you want to learn more and have a personalized consult with us.

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Case study: How does Coca-Cola do it in the digital world?

May 29, 2025 by Oscar Agüero

Coca-Cola is undoubtedly one of the most recognized brands in the world, with a market presence dating back to its...
7 min read
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Balance between chatbots and human attention

May 29, 2025 by Katherine Dixon

Customer service has undergone a radical transformation over the past few decades. What started as exclusively human...
4 min read
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Key differences between a B2B Buyer Persona and B2C Buyer Persona

May 29, 2025 by Sergio Gutierrez

A Buyer Persona is a semi-fictional representation of an ideal customer used to understand customer needs, desires, and...
4 min read
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AI-Powered MQL to SQL Conversion

Jul 30, 2025 by Eduardo García Camilli

Ai-powered MQL to SQL conversion is making the needle move by itself. It’s now essential for digital and phygital...
6 min read
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What is SEO and why is it important?

May 29, 2025 by Susana Matamoros

Have you ever wondered how some websites appear in the top results of Google while others get lost on the subsequent...
14 min read
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Long live GEO: How to get AI to recommend your website

Aug 27, 2026 by Katherine Dixon

For more than two decades, organic search positioning has been one of the pillars of any digital growth strategy....
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Marketing Technology We Implement

 

Marketing Technology We Implement

 

Technology platforms ICX implements for B2B marketing strategy

Oracle Eloqua


Oracle Eloqua enhances marketing services strategies by providing advanced targeting and segmentation capabilities, enabling marketers to create precisely tailored campaigns that deliver personalized customer experiences across multiple channels.

Salesforce Marketing Cloud


Salesforce Marketing Cloud complements marketing services strategies by offering a comprehensive suite of tools that facilitate cross-channel engagement, allowing businesses to connect with customers through personalized, data-driven interactions at every touchpoint.

HubSpot Marketing


HubSpot Marketing aids marketing services strategies by providing an all-in-one platform that integrates content management, social media, and email marketing, simplifying workflows and enabling consistent, cohesive customer journeys across all channels.

Adobe Marketo


Adobe Marketo enhances marketing services strategies by offering powerful lead management solutions and real-time personalization capabilities, ensuring marketers can effectively scale campaigns and improve conversion rates through precise targeting and engagement.

ICX insights and articles related to B2B marketing strategy
Why a CRM is essential for the commercial development of your company


In the fast-paced world of data analytics, having tools that simplify the understanding and presentation of information is essential.

Read
Discovering Tableau: a step-by-step implementation guide


You have surely heard the term CRM at some point. Today this tool is used by many companies.

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