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Pequeño Mundo / Optimizing E-commerce Experience for a Retail Giant

Business-Strategy-for-Retail

Industry

Retail

Challenge

Pequeño Mundo faced challenges with their e-commerce platform's user experience, particularly on mobile devices, leading to navigation issues, checkout difficulties, and lower conversion rates. Improving mobile usability and streamlining the purchase process were essential to enhance customer satisfaction.

Results

As a result of the UX optimization, Pequeño Mundo significantly improved mobile navigation and the checkout process, leading to a smoother shopping experience and increased conversion rates. Customer satisfaction also saw a marked improvement due to the enhanced usability on their e-commerce platform.

Key Product

tienda.pequenomundo.com/
$150M
company's Annual turnover
Big
Company size
eComerce optimization
Project type

ICX Consulting led UX improvements for Pequeño Mundo's e-commerce platform, including navigation enhancements, mobile optimization, and team training, while integrating payment and delivery systems for a seamless shopping experience.

Digital-Transformation-for-Retail

About Pequeño Mundo

Pequeño Mundo is a Costa Rican retail chain established over 30 years ago, offering a diverse range of products including clothing, household goods, hardware, and groceries. With 17 stores nationwide, the company provides customers with quality and variety at competitive prices. They source products globally to meet customer needs and have expanded their offerings to include online shopping for added convenience. Pequeño Mundo operates on values of integrity, excellence, and teamwork, focusing on delivering exceptional service to their customers. ​

The Challenge

The main challenge for Pequeño Mundo was improving the overall user experience on their e-commerce platform. Customers encountered difficulties navigating the site and completing purchases, especially on mobile devices. This resulted in lower conversion rates and customer dissatisfaction. Addressing these pain points required a comprehensive UX optimization strategy to enhance mobile usability and streamline the checkout process.

 

Type of Service Contracted

  • UX/UI Optimization
  • E-commerce Experience Improvement

 

Enabling Tools

  • Magento 2
  • HubSpot Heatmaps
  • Google Analytics
  • Hotjar
  • CRO (Conversion Rate Optimization) tools

 

The Solution

ICX Consulting led a complete optimization of the e-commerce experience by improving UX across the platform. The project included enhancing navigation, optimizing the internal search function, and refining the mobile usability to ensure a smoother and more intuitive shopping journey. Additionally, ICX integrated payment and delivery services to further simplify the customer experience.

User Experience Optimization: Enhanced mobile navigation and search functions, reducing friction and improving the overall shopping experience.

E-commerce Conversion Increase: Optimized purchase process, leading to higher conversion rates and customer satisfaction.

Seamless Integration: Implemented payment and delivery solutions directly into the platform.

Team Enablement: Trained the internal team on UX best practices to maintain and further enhance the customer journey.

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