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Arturo Calle / Redesigning the Digital Experience for a Retail Leader

Customer-Experience-in-Retail

Industry

Retail

Challenge

Arturo Calle needed to improve their online shopping experience with a modern, intuitive website interface to increase engagement and conversion rates, as the existing design did not meet current digital standards.

Results

The redesigned website for Arturo Calle resulted in a more modern and user-friendly interface, leading to improved customer engagement and higher conversion rates. The continuous optimization ensured a consistently enhanced shopping experience.

Key Product

cr.arturocalle.com/
$50M
company's Annual turnover
Medium
Company size
CX/UX
Project type

ICX Consulting led Arturo Calle's website redesign using a proprietary methodology, focusing on creating an intuitive, visually appealing interface that aligns with customer needs and industry trends.

CX-for-Retail

About Arturo Calle

Arturo Calle is a Colombian retail company specializing in men's apparel and accessories. Founded in 1965 in Bogotá, Colombia, the company has grown to become a leading brand in the country's fashion industry. Arturo Calle offers a wide range of products, including suits, shirts, pants, shoes, and various accessories, catering to diverse customer needs.

The company is known for its commitment to quality, innovation, and customer service, operating numerous stores across Colombia and expanding its presence to other Latin American countries such as Panama, Costa Rica, El Salvador, and Guatemala. Arturo Calle emphasizes sustainable and responsible practices in its production processes and has received several accolades for its contributions to the fashion industry and social development

The Challenge

Arturo Calle needed to enhance their customers' online shopping experience through a modern, intuitive website interface. The existing design did not fully meet current digital standards, resulting in lower engagement and conversion rates. The challenge was to create a user-friendly, visually appealing website that would resonate with their target audience.


Type of Service Contracted

  • Website Redesign
  • CX/UX Strategy

 

Enabling Tools

  • Figma
  • Liferay

 

The Solution

ICX Consulting led a complete website redesign for Arturo Calle, following a structured approach from research to implementation. The project involved analyzing customer behaviors, designing an improved UX/UI, implementing changes, and continuously optimizing based on user feedback. The result was a modern, intuitive interface that enhanced the online shopping experience.


Modern Digital Experience: The redesigned website offers a more intuitive and visually appealing interface, attracting and retaining customers.

Higher Conversion Rates: Enhanced UX/UI positively impacted user engagement and sales.

Continuous Improvement: Ongoing optimization based on user feedback ensures a consistently improved experience.

Methodological Approach: ICX's structured process from research to implementation ensured the project's success.

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