Brickell Business School brings students, attendance, grades and enrollment together on HubSpot

The challenge

Brickell Business School set out to transform its operations digitally. In higher education, almost every decision revolves around the student, and each conversation depends on knowing who that student is, whether they attend class, how they are performing and where they stand in the enrollment process. The institution needed a way to manage all of that with information the whole team could rely on.

The solution

ICX Consulting led the digital transformation project and began with the foundation, a CRM implementation on HubSpot. On that platform, ICX Consulting then built a system to manage attendance, grades and enrollment, so that academic and administrative information lives alongside the relationship with each student. It is the same principle ICX Consulting applies in every engagement, which is to define the process first and automate it afterwards.

The results

Brickell Business School now manages students, attendance, grades and enrollment on a single platform, with information centralized for the institution.