Ultrapark / Boosting Lead Generation with a Digital Strategy

Industry

Real Estate

Challenge

Ultrapark lacked a digital strategy to attract and manage leads effectively, leading to missed conversion opportunities. A robust, lead-focused website with integrated CRM capabilities was needed to address this gap

Results

The new website and automated lead capture system significantly boosted Ultrapark's ability to attract and manage leads. Improved visibility through SEO and optimized conversion funnels led to higher lead quality and increased conversion rates.

Key Product

www.ultrapark.com/

$100M

company's Annual turnover

Medium

Company size

CX/UX, Automation

Project type

ICX Consulting led Ultrapark's digital strategy, designing the new website, integrating lead capture solutions, and optimizing the conversion funnel with CRM support for efficient lead tracking.

About Ultrapark

Ultrapark Development Group is a Costa Rican company with over 30 years of experience specializing in the development and management of free trade zone business parks tailored for service and technology enterprises. As the first service-focused free trade zone in Costa Rica, Ultrapark has been instrumental in attracting both foreign and local companies, contributing significantly to the country's vision of becoming a leading high-technology services export center.

Their business parks are designed to meet the highest standards, offering architecturally advanced buildings constructed with top-quality materials and methods.

Ultrapark's comprehensive approach includes services from design and construction to ongoing operation and maintenance, positioning them as a long-term business ally for companies seeking to establish operations in Costa Rica.

The Challenge

Ultrapark lacked a comprehensive digital strategy to efficiently attract and manage leads interested in their business spaces. This gap resulted in missed opportunities to convert potential clients, as the existing setup did not adequately capture or nurture leads. Developing a robust, lead-oriented website with integrated CRM capabilities was essential to address this challenge.

Type of Service Contracted

Website Design
Lead Capture Automation
CRM Integration

Enabling Tools

Advanced CMS
SEO Tools
CRM for Lead Management

The Solution

ICX Consulting designed a new, optimized website for Ultrapark, focusing on enhancing user experience (UX) and lead generation. The project included implementing advanced SEO techniques to increase visibility and developing automated lead capture mechanisms through the CRM. ICX also guided Ultrapark in optimizing the conversion funnel to ensure effective lead management.

Enhanced Lead Generation: The new website and automated lead capture processes significantly increased the number of prospects.

Optimized Conversion Funnel: Streamlined lead management through CRM integration improved the quality of leads and conversion rates.

Improved Digital Presence: The optimized site and strategic use of SEO tools enhanced visibility and engagement.

Ongoing Optimization: Continuous support to refine the conversion process and maximize lead acquisition.