The Challenge
Nutresa Group in Costa Rica branch, particularly through its brand Pozuelo, sought to strengthen its online presence and increase digital sales. While the brand held strong recognition in traditional retail, it lacked a robust strategy for the eCommerce channel. The online store had untapped potential, with limited optimization and no structured tactics for traffic conversion or performance tracking.
Type of Service Contracted
- Lead strategic partner for digital sales growth
- UX and performance optimization of Magento 2 eCommerce
- Campaign design and conversion-driven marketing
- Implementation of analytics and conversion frameworks
Enabling Tools
- Magento 2 – eCommerce platform
- Google Analytics – Behavioral insights and traffic monitoring
- CRO Tools – A/B testing and funnel analysis
- Digital Advertising Platforms – Paid media for acquisition and retargeting
The Solution
ICX Consulting led the design and execution of a data-driven digital sales strategy. This involved:
eCommerce Store Optimization
The Magento 2 platform was enhanced to ensure a smoother user experience, improve loading times, and increase mobile responsiveness — key elements for improving conversion rates.
Performance-Based Marketing
ICX implemented digital marketing campaigns targeting high-intent audiences, supported by A/B testing and ongoing performance monitoring.
Conversion Optimization Tactics
Using CRO tools and Google Analytics, ICX defined and refined key funnels to reduce drop-off points and boost completed purchases.
Cross-Team Enablement
ICX worked closely with marketing and commercial teams to ensure alignment, visibility of data, and actionability from campaign insights.
The strategy is positioned to drive a significant increase in digital sales, improve the ROI of marketing campaigns, and expand the online visibility of Pozuelo’s product catalog. Key metrics such as conversion rate, average order value, and cost per acquisition (CPA) are already trending positively in early reports.
