ECON Tech / Enhancing B2B Sales with CRM and Data-Driven Strategies

Process-Automation-for-Industrial-Manufacturing

Industry

Technology

Challenge

ECON Tech needed to optimize its B2B sales funnel, which lacked automation and real-time data insights, limiting lead management and conversion rates.

Results

The advanced CRM integration improved ECON Tech’s B2B sales process, boosting conversion rates through automated lead management and real-time insights.

Key Product

econ-tech.com/

$250M

company's Annual turnover

Large

Company size

CRM, Digital Transformation

Project type

ICX Consulting led the CRM implementation, automating sales processes and providing training on data-driven strategies to enhance conversion.

About ECON Tech

ECON Tech is a Mexican company specializing in innovative project development and engineering solutions, with a strong emphasis on technology and research. The company's core competencies include industrial automation, electrical systems, and information technology. Leveraging information technologies (IT) and the Internet of Things (IIoT), ECON Tech integrates all levels within a plant to build smarter enterprises for its clients. Their extensive experience spans various industries, including iron and steel, oil and gas, petrochemical, food and beverage, automotive, manufacturing, non-ferrous metals, and energy. The company's team comprises highly qualified engineers and technicians with over 20 years of experience in project development.

ECON Tech collaborates with leading technological platforms to add value across all stages of production, offering services such as control system design, SCADA and HMI development, PLC programming, control system migration, regulatory system design, and safety instrumented systems (SIS). They are also experts in advanced process control technologies, including model configuration and calculation, high-precision dynamic control, Smart Factory 4.0 solutions, and collaborative robotics.

The Challenge

ECON Tech faced challenges in optimizing their B2B sales funnel due to a lack of automation and real-time data insights, which limited their ability to manage leads efficiently and increase conversion rates.

Type of Service Contracted

Advanced CRM Implementation
Data-Driven Sales Training

Enabling Tools

Advanced CRM
BI Analytics
Marketing Platform Integration

The Solution

ICX Consulting implemented an advanced CRM system tailored to the B2B sales process. The solution included sales process automation, real-time data analytics, and integration with marketing platforms to enhance lead management. Additionally, ICX provided training on consultative sales strategies, empowering the sales team to leverage data for better decision-making.

Optimized Sales Funnel: Automation and data insights streamlined lead management, resulting in higher conversion rates.

Data-Driven Decision Making: Real-time insights improved the sales team's ability to analyze and act on opportunities.

Enhanced Sales Skills: Training in consultative selling equipped the team to better understand client needs and close deals effectively.