ICX Growth Insights

AI doesn't make up for poor integrations

jose.alvarez@icx.co (José Álvarez) — Wed, 05 Aug 2026 22:07:49 GMT

In the 2026 technology landscape, organizations are surrounded by a wave of optimism about the transformative potential of artificial intelligence.

Competitive pricing without falling into the race-to-the-bottom trap

ivan.arroyo@icx.co (Iván Arroyo) — Fri, 31 Jul 2026 00:19:07 GMT

Lowering the price because a competitor did so often feels like a quick, prudent, and even inevitable decision.

The real problem is not your CRM. It is everything happening outside of it.

aracely.saenz@icx.co (Aracely Sáenz) — Wed, 29 Jul 2026 22:24:09 GMT

Implementing a CRM often marks a turning point for an organization.

How to segment your catalog for a better pricing strategy

ivan.arroyo@icx.co (Iván Arroyo) — Tue, 28 Jul 2026 17:24:27 GMT

In the first part of this article we came to a conclusion that, although it seems obvious, continues to be ignored by many organizations: the biggest mistake of a pricing strategy is not to miscalculate prices, but to assume that all products play the same role within the business.

Does your pricing strategy treat all your products the same?

ivan.arroyo@icx.co (Iván Arroyo) — Tue, 28 Jul 2026 16:41:32 GMT

Your pricing strategy has already failed if all your products are treated the same

Undecided: Technology is no longer the bottleneck

aracely.saenz@icx.co (Aracely Sáenz) — Thu, 23 Jul 2026 20:07:06 GMT

Organizations once pursued a common goal: gaining access to more information.

From traditional BPM to Hyperautomation

ivan.arroyo@icx.co (Iván Arroyo) — Wed, 22 Jul 2026 22:05:45 GMT

Isolated automation rarely solves structural problems

Transformation means operating differently, not just implementing more software

Alisson Steller — Wed, 22 Jul 2026 21:08:23 GMT

Digital transformation often follows a familiar pattern. First, the budget is approved. Then the right technology is selected, the implementation moves forward, and the project is eventually declared a success.

Digital saturation: capturing attention is the new acquisition cost

eduardo.garcia@icx.co (Eduardo García Camilli) — Tue, 21 Jul 2026 16:27:03 GMT

For years, organizations have sought to reduce their customer acquisition cost by optimizing campaigns, automating commercial processes, and improving conversion rates.

Complex architectures, simple results: where value is lost

jose.alvarez@icx.co (José Álvarez) — Mon, 20 Jul 2026 20:11:46 GMT

In the business landscape of 2026, the paradox of digital transformation has reached a critical point.